Sol Tenerife is a beachfront hotel in the heart of Playa de las Américas, just along from Troya Beach and close to Las Américas Golf Course. If you're coming to Tenerife for winter sun golf, this is the sort of place that makes life easy: roll out for breakfast, stroll to the promenade for a coffee, then you're off to the first tee or straight into the resort's bars and restaurants later on.
What you're really buying here is location. You've got the Atlantic on your doorstep, a lively strip nearby for post-round beers and plenty happening in the evenings, which suits groups and golf societies who don't want to be stuck in a quiet corner of the island. It's also a handy base if you're mixing golf with downtime: you can do beach mornings, a quick nine or 18, then back for a swim and an easy dinner without over-planning the day.
I'd still treat it as a value-led, no-fuss option rather than a luxury retreat, but for golfers who want reliably sunny winter weather, convenience and atmosphere, it ticks a lot of boxes. Tenerife is one of the most dependable winter-sun spots in Europe, and Las Américas puts you within easy reach of the island's southern courses without forcing you into a hire car just to find something to do at night. If you do fancy branching out to Golf del Sur, Amarilla or Costa Adeje, you can, but you're not reliant on transfers for every meal or drink.
Who is this for?
Golf groups, couples and families who want a beachfront hotel in Playa de las Américas, with pools, on-site entertainment and plenty of bars and restaurants within easy reach.
Who is it best for?
Winter-sun golfers who prioritise a lively resort scene and a practical base near Las Américas Golf Course, especially if you'd rather spend the budget on golf and nights out than on five-star frills.